IMPACT, A New fragrance by Tommy Hilfiger was launched October 2020 with a ‘Mobile’ first virtual experience that incorporated a ‘Live Stream’ performance from James Bay, its brand ambassador in the UK along with a Q&A session and provided the audience the chance to find hidden fragrance samples, James Bay signed IMPACT fragrance and many more merchandise within the experience.
The Campaign was an extension of IMPACT’s storytelling and went live in the UK and USA supported by Tommy Hilfiger X James Bay Social branded content across all social channels to promote the campaign.
