The Promotional website was promoted across 52 markets supported by a Prank Film.
The Prank Film captured a sunny Ibiza setting where Pringles invites groups of friends to join the Karaoke booth and sing along to a karaoke version of ‘Happy’ by Pharrell Williams.
Unbeknown to them the booth doors open up to a huge crowd in front holding their names on signs, making them feel like rock stars!
The idea behind the video was to showcase authentic fan reactions to a spontaneous prank. The reactions are priceless and truly bring to life Pringles brand purpose of giving everyone an open invitation to play.
The campaign was supported by online and mobile advertising via LoopMe, Teads, YouTube and Spotify as well as social activity and ran in 8 markets across Europe, including the UK.
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